While 'wedding season' has traditionally fallen between Memorial Day and Labor Day, winter weddings are now more common than you might think. After all, there's a lot of reasons to think outside the box when it comes to booking the big day — summertime is usually hot and hectic, and many venues charge premium rates for prime time bookings.

Here at Script & Style we've seen an increase in demand for personalized wedding gifts and personalized wedding decor during the holiday season, and we're tracking the latest winter wedding trends. Here's what you need to know about winter weddings, whether you're planning your own or celebrating as a guest of the happy couple!

Rich, Vibrant Winter Wedding Colors

While spring and summer weddings often feature soft color schemes, one of the most popular winter wedding trends is the use of bold, rich colors and lots of shiny, festive metallics. Rose gold and dark wine are among the favorites this year, while burgundy, gold and chocolate brown are also trending. Think burgundy bridesmaid dresses, deep brown velvet blazers and gold-colored bow-ties, and carry those colors over into your personalized wedding decor items such as family name signs and established signs.

Celebrate in Style Indoors

Winter can be the perfect time to book a wedding at an unexpected venue such as a vineyard, ski lodge, historic inn or local theater. One of the leading winter wedding trends is to have the ceremony at a non-traditional venue rather than a church or place of worship, which often means the celebrations and reception can all be held in one spot.

Embrace Winter With an Outdoor Venue

For a truly unique experience, some hearty couples are embracing the magic of winter by holding their ceremony outdoors. While this may be a bit ambitious for those who live in frigid climates, saying 'I do' with a snowy backdrop straight out of a Norman Rockwell painting makes for an unforgettable moment that no one will forget. Make sure to include warm cover-ups for the bridesmaid and bride, and consider slipping on a pair of thick tights under your dress or pants!

Celebrate The Holidays With a Wedding

In the past the idea of mixing the holidays with a wedding celebration seemed unusual, but combining Christmas, Winter Solstice, Kwanzaa or Hanukkah festivities with a wedding makes a lot of sense for many couples today. This trend is especially popular among families who will be traveling to attend the ceremony and who may otherwise not have the opportunity to spend the holidays together.

For the ultimate in winter wedding dates, some couples are even saying 'I do' at the stroke of midnight on New Year's Eve!

Decorate With The Season

Another trending winter wedding idea is the use of winter-inspired decor items, right down to the flower arrangements. Rather than struggling to find fresh flowers out of season, some couples are opting for frozen flower arrangements accented with personalized wedding decor items that highlight, rather than hide the fact that it's the wintertime! Think lots of velvet accents, festive fairy lights, evergreen boughs and perhaps even a hot chocolate bar!

And don't forget to choose personalized wedding gifts that memorialize the special day forever. Wedding picture frames with the names and date of the wedding are great for decorating the guest book table, and these beautiful, personalized keepsakes can be customized in your choice of colors.